Citi BikeCiti Bike is the official bike share program in New York City. Citi Bikes can be unlocked from one station and returned to any station in the system. We explored the data and answered questions to gain a better knowledge of what Citi Bike user’s habits are.
Objective: To uncover as many insights as possible about the station’s locations and customer base.
Procedures: Big Data, Data Ethics, Data Mining, Predictive Analysis, Linear Regression, Cluster Analysis Time Series and Forecasting, Designing and building a Dashboard, Relationships and patterns spotting
Tools used: GitHub, Jupyter Notebook, Python, Tableau
What day is the busiest day for Citi Bike?
What time of day do people use Citi Bike the most?
Does the day of the week change this outcome?
What age group uses Citi Bike the most/least?
What are riders habits? Which stations are most busy? least busy?
Does trip duration increase or decrease based on various factors? Time of day? What day of the week? Age?
KEY QUESTIONS
Image of Citi Bike stations in New York City
RESULTS
Citi Bike's busiest days are Monday and Friday
Citi Bike's least busy days are Saturday and Sunday
The busiest hour of the day is 5:00 PM with the second busiest around 9:00 AM
Age and Citi Bike
Most riders are born in the 1980s
The trip duration slightly decreases as the rider becomes younger but not very significant
Younger people tend to ride Citi Bike on the weekend
Younger people also tend to ride during the later and early morning hours of the day
Station Activity
The creation of our interactive maps in Tableau showcases which stations were the most used and most unused from a start station and end station perspective
This can help us identify needs and wants based on usage and perhaps make adjustments if big NYC events take place
RECOMMENDATIONS
Target the work commute type of client to get them to ride outside of working hours. Something like an incentive if you ride 6 days a week you get 10% off. Or if you increase the total weekly ride time over a certain mark you get a free ride
Make incentives for rides on the weekend. Increasing riders can increase revenue. This area has the least volume but the longest rides.
Make sure there are adequate bikes staged at the busy stations and not too many unused bikes at the least busy stations
